Sample brief — full SAMPLE Brief #1
SAMPLE throughout: every signal below uses SAMPLE data for fictional restaurant concepts in a fictional “Sample Metro” from the business’s published Sample Brief #1. These are not real openings, filings, or closures. A paid brief replaces every sample item with a real, cited public source, verified to 2 sources where possible.
Open SAMPLE Brief #1 — fictional concepts, sample data only
SAMPLE — Brief #1, week of [sample week] · Metros: Sample Metro (fictional stand-in) · Send day: Monday 6:00 AM local.
Highest-intent highlights — act this week (sample)
1. Casa Verde Taqueria (sample, fictional) — Status: PERMITTED. Liquor-license application filed [sample date], Sample Metro. Job postings for a general manager and line cooks appeared the same week (second source). Opening announced for [sample month]. Sources: Sample City license board (sample link) + public job board. Takeaway: license + hiring in the same week is the strongest timing signal in this brief — this is the week to call, not next month.
2. Ember & Oak (sample, fictional) — Status: OPENING. Opening date announced [sample date], hiring started for kitchen roles. Sources: business announcement + job postings. Takeaway: opening-date announcement + hiring = outreach window is now.
Signals by metro and category — Sample Metro (sample)
New concepts / openings: 3. Blue Door Bakery (sample, fictional) — Status: PLANNED. Business registration filed [sample date]; no permit or license filing found yet. Source: Sample State business registry. 4. Saigon Corner (sample, fictional) — Status: PERMITTED. Health-permit filing [sample date] + building permit [sample date]. Sources: Sample City health department + permit portal. 5. The Daily Catch (sample, fictional) — Status: OPENED. Open to the public as of [sample date], per business announcement.
Licenses / permits: 6. Casa Verde Taqueria (sample) — Status: PERMITTED. See highlight #1. 7. Fork & Fern (sample, fictional) — Status: PERMITTED. Building permit filed [sample date] for a 3,100 sq ft restaurant build-out. Source: Sample City permit portal. Second source pending — labeled single-source until confirmed.
Hiring-started: 8. Ember & Oak (sample) — Status: OPENING. See highlight #2. 9. Saigon Corner (sample) — Status: PERMITTED. Job postings for servers and cooks appeared [sample date]. Source: public job board.
Closures (sample)
10. Old Mill Diner (sample, fictional) — Status: CLOSED. Closure announced by the business [sample date]. Source: business announcement. Takeaway: stop spending outreach on this account; note the location as a turnover opportunity.
Corrections (sample)
None in this sample brief. In a paid brief, corrections appear here and on the archived issue, never as silent edits.
SAMPLE footer: signals are drawn from public filings and published announcements as of the dates shown. A planned restaurant may never open, a filing may be withdrawn or corrected, and a publicly listed contact may change. Verify any signal independently before outreach. This publication reports public information; it does not guarantee openings, contacts, or sales outcomes.
Sample brief — full SAMPLE Brief #2
SAMPLE throughout: every signal below uses SAMPLE data for fictional restaurant concepts in a fictional “Sample Metro” from the business’s published Sample Brief #2. These are not real openings, filings, or closures. A paid brief replaces every sample item with a real, cited public source, verified to 2 sources where possible.
Open SAMPLE Brief #2 — fictional concepts, sample data only
SAMPLE — Brief #2, week of [sample week] · Metros: Sample Metro (fictional stand-in) · Send day: Monday 6:00 AM local.
Highest-intent highlights (sample)
1. Fork & Fern (sample, fictional) — Status: OPENING. Previously permitted (Brief #1, single-source); now confirmed with a second source — liquor-license application filed [sample date] + hiring postings for a general manager. Sources: Sample City license board + public job board. Takeaway: a permitted concept moving to opening + hiring is the week’s strongest new timing signal.
2. Blue Door Bakery (sample, fictional) — Status: PERMITTED. Previously planned (Brief #1); health-permit filing now found [sample date]. Sources: Sample City health department + business registry. Takeaway: planned → permitted movement is exactly what the status labels exist to catch — outreach timing moved forward a stage.
Signals by metro and category — Sample Metro (sample)
New concepts / openings: Harbor Sushi Bar (sample, fictional) — Status: PLANNED, business registration filed [sample date], no permit/license filing found yet — status uncertain, labelled as such. Casa Verde Taqueria (sample) — Status: OPENING, opening date now announced, previously permitted in Brief #1.
Licenses / permits: Mama Rosa’s Kitchen (sample, fictional) — Status: PERMITTED, building permit filed [sample date] for a restaurant build-out. Source: Sample City permit portal. Second source pending — labelled single-source until confirmed.
Hiring-started: Casa Verde Taqueria (sample) — additional postings for servers and bartenders. Harbor Sushi Bar (sample) — no hiring postings yet, consistent with planned status; do not call as if it were opening.
Closures (sample)
No new closures confirmed this sample week. One “website is down” observation for a sample restaurant was NOT published — it did not meet the closure sourcing bar and is held pending a credible source.
Staleness check (sample — real process, applied to sample data)
All sources in Sample Metro returned data on every pull this sample week — no source-change alert. One planned/permitted signal from Brief #1 shows no movement; it is 2 weeks old and is NOT yet flagged stale (90-day review threshold). If it shows no movement for 90 days, it will be flagged for review so the Pro database does not rot.
Corrections (sample)
Correction from Brief #1: a build-out size listed in Brief #1 was corrected against the permit record. The archived Brief #1 is annotated. Corrections are never silently edited away.
SAMPLE footer: signals are drawn from public filings and published announcements as of the dates shown. A planned restaurant may never open, a filing may be withdrawn or corrected, and a publicly listed contact may change. Verify any signal independently before outreach. This publication reports public information; it does not guarantee openings, contacts, or sales outcomes.
What you get, every week
Same send day/time every week (for example, Monday 6:00 AM local for the covered metros), same sections in the same order (by metro, then by category), same signal format: concept name as filed/announced, metro, status label, date, and source link.
- New signals by metro and category: openings, liquor-license applications, health-permit filings, building permits, and closures.
- Highest-intent highlights first: the week's strongest timing signals (license filed, hiring started, opening date announced) — the signals a vendor should act on this week, not next month.
- Closures: restaurants that closed, with the same sourcing standard, so vendors stop spending outreach on dead accounts and can spot turnover locations.
- Monthly trend note (first issue of each month): openings vs. closures, concepts trending, which metros/categories moved most — based on the brief's own collected data, with counts and date ranges stated.
Prices
Standard
$149/month
The Weekly Brief (all sections above).
Pro
$349/month
Everything in Standard, plus a searchable database (all signals, searchable by metro, category, concept, status, date, with source links), alerts for a chosen metro/category (alert email the same week a matching signal appears, not waiting for the weekly brief), public business contact details where publicly listed (business phone, website, or address only where the business itself publishes it or a public filing lists it), and priority correction/coverage processing.
Annual plans are later only, after churn data exists. Free tier: a monthly free teaser with 5 sample signals + 1 trend table, no database, no alerts. Free subscribers are never counted toward revenue math.
Verification, coverage, and what's NOT included
Verification rule
20% of kept signals are verified to 2 sources before sending. A single-source signal is labeled "single-source" or held. If a source returns nothing for 3 consecutive pulls, or its format changes, it is flagged immediately — gaps are caught by the system, not by an angry subscriber. Planned signals with no movement for 90 days are flagged for review so the Pro database does not rot with dead projects presented as live opportunities.
Coverage — proposed, pending validation
Launch in 3–5 metros with deep, redundant sources — never 20 metros thinly. Proposed starting set, to be validated metro by metro before launch: Austin, TX; Phoenix, AZ; Atlanta, GA; Dallas–Fort Worth, TX. Each metro must pass all checks (searchable business registry, liquor-license source, health-permit source, local news coverage, all online without a paywall, updated at least weekly). A metro that fails is dropped.
What's NOT included
No outreach on your behalf, no sales calls, no appointment setting, no guaranteed meetings, no consumer data, no private personal data, no data behind logins, no scraped non-public information. No guarantee that any planned restaurant will open, or that any publicly listed contact is current — verify before outreach. This is a data/newsletter product, not a lead-gen agency and not a sale of consumer data. Subscribers use public business information for their own outreach; the subscription is for the subscriber's own business use — no redistribution, no resale, no republication of the database.
Terms
Monthly subscription, cancel anytime, effective at end of current billing period. Both tiers ($149, $349) exceed the $50 auto-approve threshold, so any full-month refund request is escalated to the owner — never auto-approved. No income claims, no guaranteed-outcome claims, no "verified leads," "guaranteed leads," or "exclusive leads" language. No fabricated testimonials or subscriber counts. No affiliation claimed with any city, licensing board, health department, or restaurant association unless a written affiliation actually exists.
Coverage table — proposed, pending validation
Launch in 3–5 metros with deep, redundant sources — never 20 metros thinly. Every metro below is proposed — pending validation, exactly as the coverage copy labels it. No metro on this page is claimed as live coverage.
| Metro (all proposed — pending validation) | Liquor-license applications | Health-permit filings | Building permits | Business filings / openings & closures | Hiring-started signals |
|---|---|---|---|---|---|
| Austin, TX — proposed, pending validation | Proposed — pending validation | Proposed — pending validation | Proposed — pending validation | Proposed — pending validation | Proposed — pending validation |
| Phoenix, AZ — proposed, pending validation | Proposed — pending validation | Proposed — pending validation | Proposed — pending validation | Proposed — pending validation | Proposed — pending validation |
| Atlanta, GA — proposed, pending validation | Proposed — pending validation | Proposed — pending validation | Proposed — pending validation | Proposed — pending validation | Proposed — pending validation |
| Dallas–Fort Worth, TX — proposed, pending validation | Proposed — pending validation | Proposed — pending validation | Proposed — pending validation | Proposed — pending validation | Proposed — pending validation |
Each metro must pass all checks before launch: searchable business registry, liquor-license source, health-permit source, and local news coverage, all accessible online without a paywall, updated at least weekly, searchable by date. A metro that fails is dropped. Source redundancy is planned per signal type — a primary source plus a second source (for example, a license board plus a local news or business announcement; health permits plus the business registry or building permits; job postings plus the business’s own announcement).
How a signal is chosen
- It starts in a public source: a license board, health department, permit portal, business registry, the business’s own announcement, local news, or a public job posting — each signal carries concept name as filed/announced, metro, status label, date, and source link.
- It gets one status label, honestly: PLANNED (announced or filed, but no permit/license evidence yet — status uncertain is labelled as such, never guessed), PERMITTED (a permit or license filing found), OPENING (opening date announced or hiring started), OPENED (open to the public), or CLOSED (closure confirmed by a credible source — a “website is down” observation alone is not enough).
- It is verified: 20% of kept signals are verified to 2 sources before sending. A single-source signal is labelled “single-source” or held.
- Staleness is checked, not ignored: if a source returns nothing for 3 consecutive pulls, or its format changes, it is flagged immediately. Planned signals with no movement for 90 days are flagged for review so the database does not rot with dead projects presented as live opportunities.
- Corrections stay visible: if a fact or status is wrong, it is corrected in the next issue, noted on the archived issue, and logged — never silently edited away.
Standard vs. Pro
| Standard | Pro | |
|---|---|---|
| Price (as listed above) | $149/month | $349/month |
| Weekly Brief | All sections above: signals by metro and category, highest-intent highlights first, closures, and the monthly trend note | Everything in Standard |
| Extras | — | A searchable database (all signals, searchable by metro, category, concept, status, and date, with source links), alerts for a chosen metro/category the same week a matching signal appears, public business contact details where publicly listed, and priority correction/coverage processing |
Annual plans are later only, after churn data exists. The free tier is a monthly free teaser with 5 sample signals + 1 trend table — no database, no alerts. What happens after you subscribe: the Weekly Brief arrives on the same send day/time every week (for example, Monday 6:00 AM local for the covered metros), in the same sections and order; cancel anytime, effective at end of current billing period.
Estimate your cost
Computed only from the prices on this page — nothing else is added.
Total:
Monthly price × months. Annual plans are later only per this page and are not included.
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